Certainly a key part of successful fundraising is donor recognition. It is an important opportunity to express your gratitude and encourage future donations and participation. This applies to both individual and corporate donations and sponsorships. But, finding the right recognition has it’s challenges. Here is why, with some suggestions on how to overcome them.
1. Donor Recognition Strains Your Organization’s Resources
Done right donor recognition can be an expensive and time consuming process but with creativity it can be accomplished within your budget and resources. Something timely, personal and meaningful is more important than expensive.
Most donors contribute out of their desire to support your cause. They often don’t want public recognition. But, a private expression of thanks is always appreciated. A simple hand done thank you note can be very impactful. Personalized note cards that reflect your organizations goals and accomplishment is even better.
3. Many Donors Do Want Recognition
This is especially true when you have corporate sponsors, something like a creative and beautiful donor recognition tile wall that touches the heart of all the people who see it is a very exciting place for your individual, family, corporate and anonymous sponsors to see their name. And the thing is, even those who choose to remain anonymous are still excited to see their contribution.
4. Recognition Should Fit the Act
If your recognition is viewed as being trivial or for that matter over the top, you donors may be put off. Again a personalized and creative solution is in order. Something simple but thoughtful is usually best.
You can make your donor recognition a part of your program by selling a place on a legacy or recognition tile wall is something your constituency or sponsors can get excited about. Their donation serves to forward a particular need but also has a lasting recognition.
6. Make It Last
A lasting recognition, something your constituency sees over and over again keeps you in top of mind. A beautiful personalized tile wall created with the hearts, minds, and hands of your kids, gracing the walls of your facility is perpetual.
Thank you cards are always great, but cards made with the art of your constituency are even better. These are low cost and easy to do.
These are very popular and provide a great fundraising opportunities. ArtWare Fundraising are unique in that they are completely personalized with your own beautiful art work.
There are many options available. Call us to learn more.